Numbers Don't Lie!

But they can be interpreted in whatever way you want.

Hemingway once said, “The most essential gift for a good writer is a built-in shockproof shit detector.” The same could be said for anyone navigating today’s ocean of data. Whether it’s digital news whipping out stats on social like media conjurers pulling rabbits out of hats or social media influencers regurgitating dubious wellness claims, we’re awash…