The Irish Politics Newsletter

The Irish Politics Newsletter

Share this post

The Irish Politics Newsletter
The Irish Politics Newsletter
META Advertising By Political Parties In The Run Up To The General Election
Copy link
Facebook
Email
Notes
More

META Advertising By Political Parties In The Run Up To The General Election

Sinn Féin still thinks spending money on likes will get you into Government.

The Irish Politics Newsletter's avatar
The Irish Politics Newsletter
Nov 02, 2024
∙ Paid
3

Share this post

The Irish Politics Newsletter
The Irish Politics Newsletter
META Advertising By Political Parties In The Run Up To The General Election
Copy link
Facebook
Email
Notes
More
3
Share

As subscribers and readers know, I regularly track the digital advertising antics of Irish political parties. It’s a realm where logic goes off to West Cork for a holiday, hashtags replace policies, and self-proclaimed Sinn Féin social media gurus huddle around a screen, debating the optimal number of emojis to put in a social media post.

During a general election, the social media frenzy of modern politics shows itself for what it is: a battle for eyeballs where the real winners are the social media platforms taking money from political parties, flogging whatever policies they think might connect with the undecided voters.

It’ll come as no surprise to anyone that Sinn Féin is burning through its seemingly endless supply of cash. Since August, Sinn Féin has spent €72,669 on advertising through META, Facebook and Instagram, and almost €30,000 on Google advertising during the same period, the combined spending of political parties with elected members to the Dáil has been €21,046. Sinn …

Keep reading with a 7-day free trial

Subscribe to The Irish Politics Newsletter to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Tull McAdoo
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share

Copy link
Facebook
Email
Notes
More