In the wild, weird and sometimes sinister world of social media politics, the landscape is a battleground of memes, hashtags, and algorithmic warfare. Some people will tell you that gone are the days of shaking hands and kissing babies; now, it's all about crafting the perfect tweet, curating the most shareable content, and going viral to victory. Those people are wrong. Social media will help fight elections but social media won’t win you elections outright. Where’s the proof of this you ask?
Just ask Sinn Féin. In the last Ninety days, Sinn Féin has spent €87,796 on Facebook and Instagram advertising. More than every other political party in the Republic of Ireland combined.
How’s that working out for them says you? Well, the last three political polls carried out have Sinn Féin polling in the low twenties, neck and n…
Keep reading with a 7-day free trial
Subscribe to The Irish Politics Newsletter to keep reading this post and get 7 days of free access to the full post archives.